I have noticed that campaign settings in AdWords don’t get a lot of coverage in the PPC industry. The more extravagant subjects like remarketing tactics, Authorship removal, Quality Score or negative keywords tend to get all the attention from influencers in the industry. However, what all these posts don’t tell you is that unless you set the right campaign settings, your campaigns will always be limited. Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first. Today, I’m sharing […]
The post A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers by @AndrewLolk appeared first on Search Engine Journal.
View full post on Search Engine Journal